Who was the client?
We worked with one of the Philippines’ most trusted real estate development companies. They were involved in several medium scale projects that brought affordable housing with a touch of luxury to the masses. The client was very well-known in the Philippines. We were excited to work with them as it meant a lot to our business as well.
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What did the client require?
While the client received a few bookings and was a pretty well-known name in the locality, yet they were not getting the requisite number of bookings they wanted. A dash of digital marketing, especially running targeted ads would have helped to boost their reach.
They were very keen on running PPC campaigns and performing organic SEO as well. So, this was the bundle of requirements that the customer needed.
What were the challenges we faced?
Real estate is a challenging industry to market as it is very competitive. Although this company was well-recognised, they struggled to get the leads they wanted. We recognised that the problem lay with their advertising strategy.
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What were our deliverables?
Apart from tweaking the advertising strategy we also entered into rigorous branding. Social media was something that we looked at and PPC advertising was another component of our game plan.
- Social media posts and optimised landing pages
- On-page and off-page SEO for increased engagement
- PPC campaigns for a wider reach
- Branding for awareness and engagement
What was the outcome of the project?
The outcome of the project was a resounding success as the ad campaigns brought in many fruitful leads. The company generated 4 times the revenue from the leads which we had provided them. This meant that they were eager to continue with us as the helm of their PPC campaigns. We were able to help them build their business from the ground up and it really helped our partnership.
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