The primary requirement for the client was a website for multi-purpose use such as student enrollment, student registration, fee payment, etc. Moreover, they wanted to use the website to increase awareness about the college, not only in the locality but also in the whole city. The website was used for strong branding and increasing brand visibility. The client was also interested performing SEO optimization for the website so that they could reach out to plenty of potential students organically.

There was a very high competition in the education sector, especially for vocational training. To beat out the competition, we had to devise a robust SEO strategy. Moreover, we also were faced with the problem of reaching the right students. Our website development team were also inundated with requests for new features to be added.

Our primary deliverable was a fully-functional website. The website had to include features for both students and the faculty. The need of the hour was a website that both students and faculty could utilise. Apart from the website, the client also requested for social media branding and engagement. They wanted a strong relationship with their students as they wished to support them in their journey to learn.

We helped the college take its first steps towards branding. These baby steps certainly helped the college establish a unique voice, identity and ethos. Once that was set, we helped design and implement the college’s website completely from scratch. This obviously helped create a positive impact of the college in the eyes of online traffic.