Who was the client?
The client was a reputed care provider for the geriatric population in Manila. They had several years under their belt but were looking to go online as children of the geriatric population preferred to book services online. The company also wanted to spread awareness about their services so that more seniors would benefit from the services.
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What did the client require?
The client wanted a revamped website, social media marketing and PPC campaigns to help them gain the desired results. They required landing pages, social media posts and ad creatives along with a SEO tactic that would help to deliver results..
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What were the challenges we faced?
The challenges we had to overcome were many. Since this was a niche we had not worked in before, we had plenty of challenges trying to figure out what was the best tactic to market to such a niche audience. Our digital marketing team came up with a solution for the same, yielding plenty of results.
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What were our deliverables?
We kept a close eye on the promotions of the competitors. Following that we put unique emphasis on the social media posts as this was quite a sensitive topic. Moreover, we also used content marketing and GMB strategies to help boost the business.
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What was the outcome of the project?
The outcome of the project was that the brand grew to be one of the top geriatric names in the Philippines. They began to be well known and clients began to slowly trickle in. The brand identity was established and the engagement grew manifold.
Moreover, they were featured very positively in the geriatric care sector and this helped them to strike a chord with people. Not only did their name become more familiar to locals, but expatriates began to trust them as well. This was a significant boost to their business.
